Fossei

Every telemarketer is well aquainted with phone leads that come weekly from their employer. They know the feeling of helplessness as they look at that new page that is soon to be covered in yellow highlights and blackmarks, signalling hangups, wrong numbers, and people who are quite happy to tell you where to shove your sales deal. In fact, only a small amount of the numbers ever lead to a sale.

Most of us have learned to expect that, but the rest of us have managed to find an alternative. That alternative is buying our own sweepstakes leads. These handwritten little miracles provide recent marketing data collected from people who have actually entered into contests. The novel principle behind this is that fact that they will be willing to hear your sales pitch because they are eager to find out if they actually won.

Once they have heard your offer they are usually smart enough to realize that even though it isn’t the contest, and so slightly dishonest, it is still a great deal. But you will never let them get to that point if they have not heard that sales pitch in the first place. That is why buying hard copy sweepstakes leads can be such a fantastic investment for anyone in the phone sales business.

Just imagine never having to pull out your hair after getting the fourth angry hangup in a row. Imagine actually being able to get to your pitch! It’s a heady thought, isn’t it?